Recent research shows that the majority of people trust online reviews as much as personal recommendations. This means that having positive reviews for your business can significantly impact your reputation and customer trust.
If you want to increase credibility and trust in your business without spending a penny, Google reviews are an excellent way to achieve this. Positive reviews can also improve your local SEO, Google ranking, interactions with customers, and more.
If you haven’t set up a Google Business Profile yet, you’re missing out on one of the best free marketing tools available. In this post, we provide a definitive list of reasons why you should be asking your customers to leave a Google review on your Business Profile.
Here are some of the benefits of Google Business Reviews:
1. Google Business Reviews Increase Trust in your Business
91% of people read online reviews before deciding whether to do business with a company. Positive Google reviews are a critical part of building trust and making a good first impression with potential customers.
2. Achieve Higher Organic Rankings for your Business
Google Reviews are one of the things that Google looks at when considering where to rank a business in the search engine listings. A high volume of good reviews can push your Google Business Profile to the top of the search results page based on location, improving your organic ranking.
3. Improve Clicks to your Website Through your Google Business Profile
If a prospective customer finds your business profile and sees positive reviews, they will likely want to visit your website to find out more about your products or services.
4. Interact with Customers and Improve your own Business
All reviews left for your business give you the opportunity to learn about your customer experiences and make necessary improvements. Responding to reviews actively can also increase your ranking positions.
5. Increase Direct Enquiries from your Profile
Customers can call a business directly from their Google Business Profile, and some businesses find that they receive more calls from their profile than their own website.
6. You Could be Losing out to your Competitors
A large percentage of prospective customers will not contact a business with less than 4 out of 5 stars. Negative reviews can significantly impact customer contact, and having fewer reviews than your competitors can put you at a disadvantage.
To get more Google reviews, ask your customers directly, send a follow-up email, add a “Review” button to your website, or use social media to showcase reviews and ask for more. If you need help with this – ask us and we will be happy to help.
In summary, Google Business Reviews are essential for building customer trust, improving your ranking, and increasing business success.
If you need help setting up your Google Business Profile or optimizing it for reviews, don’t hesitate to contact us.